Empowering passionate teams to do better work, faster

Leadership principles

Strategy is a guiding force

Strategy should be the starting point and guiding force for every project. The better a team understands a project’s objectives and goals, the more confident and capable they will be in seeking and delivering viable solutions.

Learning should never end

A design leader should always be hungry to learn and generous with their knowledge. Curiosity and a love for learning are antidotes to professional complacency.

Communication is key

Effective communication, including active listening, should flow between all team members and levels of leadership. Leaders bear the responsibility of presenting concepts and solutions eloquently to stakeholders, while also honoring the team’s efforts and minimizing friction during the approval stage.

Collaboration is necessary

Successful leaders empower their teams to thrive by promoting collaboration. They recognize that all team members are worthy of recognition, and that all ideas are worth exploring, as they may unlock unexpectedly brilliant solutions.

Ego is the enemy of progress

A lack of ego makes space for flexibility, accountability, and growth. Leaders take ownership of mistakes, share the wins, and are open to their own ideas evolving.

Empathy is everything

Empathy not only enables a user-centered approach to design, but it also enhances emotional intelligence. This allows us to adapt our tone to different personalities within our teams and for our audiences.

Design operations

From owning a business to leading design teams, I have become passionate about streamlining design operations through the creation and adoption of workflows, guidelines, and tools. These efforts lead to improved onboarding, cross-functional collaboration, and ultimately, better design outcomes and more satisfied stakeholders. As projects and teams scale, I understand how critical it is to reassess and evolve to meet the growing needs of the team, stakeholders, and clients.