My friends at Hillstone Capital came to me in need of a brand identity and website refresh. The new logo and visual design system communicate the luxury status of their interests and—more importantly—the exceptional value they bring to their investing partners and community.
As part of the refresh, I designed and developed the website to better align with their brand positioning. The result is a more inspirational, educational, and engaging experience for their users. Among other benefits, these improvements have cut bounce rates in half and produced a significant increase in leads through form submissions.
As part of the new website and updated printed collateral, I developed a series of illustrations to emphasize the benefits of their offerings, as well as a set of icons to represent—and differentiate—their unique investment offerings.
Brand identity, logo, business cards, printed collateral, illustration, website.
SEO Score: 94/100 — Higher than any of their competitors.
Site Speed Score: 92/100 — Higher than any of their competitors.
Significant increase in leads through form submissions.