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Ebooks, website design & development, static and animated digital ads, email
Worked with SkyKick’s product marketing and lead generation teams to create a campaign in support of a major product update. This campaign was designed to inform, educate, and engage current SkyKick customers (IT partners) deeper in the product and increase leads and engagement with new partners.
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Created a design system to bring cohesion to the eBook series, while allowing each book to be distinctive and convey its unique value and core topics
Designed eBooks to show how robust and comprehensive the product is, but also how easy it is to implement and manage.
Used illustration to enhance the flow of content and help communicate complex information in a way that makes it easier and more interesting for readers to consume
Designed and developed lead-generating landing pages as an enticing invitation to explore the new opportunities and product value
Designed a series of static and animated ads, social posts, and emails to drive targeted audiences to the landing page
The content for the ebooks was written by the product marketing team at SkyKick. Given the value of the content and the effort required by the team to produce it, we used design to further strengthen the messaging while simplifying consumption by SkyKick’s current and future partners.
Each of the eBooks is approximately 30 pages, covering subjects like product value, technical tutorials, and unique tips for getting the most out of SkyKick’s latest update to their Cloud Manager product. We used the eBooks to show how robust and comprehensive the product is, but also how easy it is to implement and manage.
We created a design system to bring cohesion to the series, while allowing each book to be distinctive and convey its unique value and core topics. We also used color, illustration, and photography to bring even more life to all the deliverables in the campaign.
Sample pages from the Microsoft Teams playbook
Within each of the playbooks and across the website and display ads, we used illustration to enhance the flow of content and help communicate complex information in a way that makes it easier and more interesting for readers to consume. These illustrations also provided cohesion across all the collateral, reinforcing both overarching themes and unique connections between elements.
The clouds and subsequent circles represent the topic and subtopic of each ebook
These compositions are among dozens of illustrations representing news actions that can be taken within the product.
Arguably one of the most crucial pieces of this campaign, the landing pages were designed as an enticing invitation to explore the new opportunities and product value. However, because our primary goal was to motivate ebook downloads and trial activations, rather than overwhelm visitors with content, we limited the site to provide just enough information to get visitors to submit their email address which would then activate a series of emails to further engage those visitors and encourage registration.
Landing pages flow
We designed an expansive series of ads, social posts, and emails to drive targeted audiences to the landing page to download the eBooks and sign up for a free product trial.
Two of the many sets of display ads
Animation created to drive traffic from the SkyKick homepage
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