The content for the ebooks was written by the product marketing team at SkyKick. Given the value of the content and the effort required by the team to produce it, we used design to further strengthen the messaging while simplifying consumption by SkyKick’s current and future partners.
Each of the eBooks is approximately 30 pages, covering subjects like product value, technical tutorials, and unique tips for getting the most out of SkyKick’s latest update to their Cloud Manager product. We used the eBooks to show how robust and comprehensive the product is, but also how easy it is to implement and manage.
We created a design system to bring cohesion to the series, while allowing each book to be distinctive and convey its unique value and core topics. We also used color, illustration, and photography to bring even more life to all the deliverables in the campaign.
Within each of the playbooks and across the website and display ads, we used illustration to enhance the flow of content and help communicate complex information in a way that makes it easier and more interesting for readers to consume. These illustrations also provided cohesion across all the collateral, reinforcing both overarching themes and unique connections between elements.
Arguably one of the most crucial pieces of this campaign, the landing pages were designed as an enticing invitation to explore the new opportunities and product value. However, because our primary goal was to motivate ebook downloads and trial activations, rather than overwhelm visitors with content, we limited the site to provide just enough information to get visitors to submit their email address which would then activate a series of emails to further engage those visitors and encourage registration.
Digital ads and email
We designed an expansive series of ads, social posts, and emails to drive targeted audiences to the landing page to download the eBooks and sign up for a free product trial.