Designed logo and business cards, as well as designed and developed a website to provide the client with a platform to tell her story and inspire others with her vision for philanthropy.
Logo, business cards, sitemaps, user flows, wireframes, personas, prototypes, website, illustrations
Aly realized her passion for philanthropy while living in an artist colony in central Mexico. The logo mark is an abstract spider, executed with a modern approach to Mexican tribal artwork. The emphasis in the body of the mark represents her idea that philanthropists need to be fully engaged with their inner world. The outward legs represent the outward expression of the spark that originally calls philanthropists into action.
I created unique illustrations that help tell Aly’s story and communicate her vision.
Typography and Color
Bookmania is a tribute to a traditional font redesigned for modern use, which makes it appropriate for a brand with educational objectives. It has the mature elegance of a serif font with rounded edges that make it feel friendly and approachable, but with thick enough strokes for legibility on screens.
The purple, blue, and teal colors communicate trust, reliability, and maturity. While the cool colors stand for the intelligence behind Spider’s Vision, the orange and yellow accents deliver the energy and optimism that drive philanthropy.
The Spider’s Vision website is educational in nature, providing a platform for the client to tell her story and inspire others with her vision for philanthropy. The website will soon be expanded to include a blog that furthers her teachings and brings others into the conversation.