Creative Director & Brand Designer for the next generation of teams
Strategic brand and marketing design, supported by modern workflows that amplify creative impact—enhanced by AI, guided by human insight.
Strive to create what is obvious in retrospect
Projects that delivered
Work Forward

WWIN

Prospyr

SkyKick Website

Learning should never end
A leader should always be hungry to learn and generous with their knowledge. Curiosity and a love for learning are antidotes to professional complacency.
Strategy is the guiding force
Strategy should be the starting point and guiding force for every project. The better a team understands a project’s objectives and goals, the more confident and capable they will be in seeking and delivering viable solutions.
Communication is key
Effective communication, including active listening, should flow between all team members and levels of leadership. Leaders bear the responsibility of presenting concepts and solutions eloquently to stakeholders, while also honoring the team’s efforts and minimizing friction during the approval stage.
Principles to lead by
Empowering passionate teams to do better work, faster
Collaboration is critical
Successful leaders empower their teams to thrive by promoting collaboration. They recognize that all team members are worthy of recognition, and that all ideas are worth exploring, as they may unlock unexpectedly brilliant solutions.
Ego is the enemy of progress
A lack of ego makes space for flexibility, accountability, and growth. Leaders take ownership of mistakes, share the wins, and are open to their own ideas evolving.
Empathy is the enemy of hate
Empathy not only enables a user-centered approach to design, but it also enhances emotional intelligence. This allows us to adapt our tone to different personalities within our teams and for our audiences.
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Strategy should be the starting point and guiding force for every project. The better a team understands a project’s objectives and goals, the more confident and capable they will be in seeking and delivering viable solutions.
A leader should always be hungry to learn and generous with their knowledge. Curiosity and a love for learning are antidotes to professional complacency.
Effective communication, including active listening, should flow between all team members and levels of leadership. Leaders bear the responsibility of presenting concepts and solutions eloquently to stakeholders, while also honoring the team’s efforts and minimizing friction during the approval stage.
Successful leaders empower their teams to thrive by promoting collaboration. They recognize that all team members are worthy of recognition, and that all ideas are worth exploring, as they may unlock unexpectedly brilliant solutions.
A lack of ego makes space for flexibility, accountability, and growth. Leaders take ownership of mistakes, share the wins, and are open to their own ideas evolving.
Empathy not only enables a user-centered approach to design, but it also enhances emotional intelligence. This allows us to adapt our tone to different personalities within our teams and for our audiences.